TV Push2Web Service
Realtime Integration –
Push your TV spot
information into your
web analytics tool
Automatic recognition of TV commercials in real-time
Automatic integration of your TV spot data into your web analytics system in real-time
Data-driven optimization of cross-channel media planning as well as audience creation
This is our TV Push2Web service.
- Real-time integration of your TV spot information into your web analytics system (tool-independent)
- Fully automated integration of all available TV meta-data into your existing varible/dimension reporting structure
- Proven and reliable IT architecture
- User behaviour can be measured over all existing metrics (e.g. conversion goals)
- Comparisons can be made with all other traffic sources or channels
- First step towards e.g. attribution models and media-mix-modelling
The TV Push2Web Service: A short summary.
The aim of our TV Push2Web Service is a real-time integration of your TV spot information into your existing web analytics system. Numerous TV spot informations are available: e.g. region, channel, broadcast program, genre, ad-name, ad-position, ad-length, etc.
Via this integration, the on-site behavior of users, who have entered the client`s website during a TV spot, will be measureable for all existing metrics and conversion goals. Comparisons to other traffic sources or channels will be possible. The TV data integration can also be a step towards an enhancement of your web analytics data for future analyses based on raw data. To give an example, our team is also experienced in attribution modelling and media-mix-modelling and is of course available at all times for expert advice.



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