Generation and management of
campaign URLs –
consistent, accurate, efficient
Simple selection of your campaign data
Tracking links are created and automatically checked
Automatic import into your web analytics tool
This is the Link Manager.
- Automatic check of all generated tracking links
- Consistent, structured and centrally accessible data set
- Automatic export to other tools, for example web analytics tools, to enrich campaign reports
- Central login for all users, flexible access rights management
- Custom configuration of tracking code
- Contains Link Shortener:
- Customer-specific short domain
- QR codes with customer logo
- Descriptive short links
"We rely on this important tool and it is fully integrated in our online marketing set-up"
Jorne Goosen, Online Marketing Manager, BMW Group Nederland
This is how our customers benefit.
Campaign tracking process
- Prepare campaign media plans (how many flights, which types of ads, etc.)
- Generate valid and consistent tracking links
- Analyse enrichted campaign data in your web analytics tool
- Automatic error checks guarantee valid tracking links
- No link generation possible for wrong or missing combination of values
- Hash values are automatically added at the end of each URL
- Profiles are configured according to each customer’s requirements
- Consistent structure of all profiles ensures a global comparability of campaigns
Tracking code variations
- A “tracking code” is the parameter that is added to the destination URL
- Tracking codes can be configured flexibly depending on your requirements – e.g. unique ID, unique ID plus prefix, abbreviation or parameter chain
Contact us to learn more.
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