a. What is a tracking link?
A tracking link is a URL with added tracking parameters and corresponding values. For example: www.datacroft.de?parameter=value
b. What is a tracking parameter?
Every Web Analytics Tool uses specific tracking parameters to find how website traffic can be linked to specific marketing campaigns, for example, Adobe Analytics = “cid”, Google Analytics = “utm”. With these parameters, all visits and interactions that occur via a tracking URL can clearly be identified as campaign traffic.
c. What are campaign metadata?
Campaign metadata are values describing your campaign as defined in the Link Manager, for example, channel, placement or format. It is open to you, which and how many campaign metadata you want to create.
d. What is a short link?
A short link/URL is a much shorter version of a long URL. Clicking on the short URL forwards you to the long, “real” URL. Short URLs are especially useful for ad formats which display the URL such as social media posts or print campaigns.
a. Which values can be chosen in the Link Manager?
It is open to you which values you use to describe your campaigns. We are happy to set you up with an initial configuration to give you an idea about a possible structure.
b. I need tracking links to have a certain format so that I can integrate them into other systems. Is it possible to adjust the tracking link format so that it matches my requirements?
Yes, the Link Manager can create tracking links with different parameters and values. You can use one or several parameters, and values can be a unique ID, abbreviations, human-readable values or a combination of those.
c. Are tracking links checked for errors automatically?
Yes. Before any tracking link is created, the user is given feedback if the chosen values are valid. The target URL is checked and any hash values are automatically added to the end of the URLs.
d. Can I create a lot of tracking links at once?
Yes, via our Link Upload Feature. You can import Excel templates which allow you to create thousands of tracking links and short links within minutes. All those new links are checked for errors automatically. As soon as all links have been created, you will receive an e-mail with an Excel file containing all tracking links and short links.
e. How many tracking links may I create within a month or year?
As many as you like, costs for you do not depend on the number of links created with our product.
f. Is it possible to shorten tracking links?
Yes, another feature of the Link Manager is an integrated URL Shortener. You can configure any short domain that you own. Short links can contain a short ID or human-readable text.
g. Can I also create QR codes for print campaigns?
Yes, whenever you create a short link via the Link Manager, a QR code is automatically created too. The QR code also contains the tracking parameters. If desired, we are happy to match the QR code with your CI requirements, for example by integrating your logo.
a. Which Web Analytics Tools can I use with the Link Manager?
The Link Manager can be adapted for any Web Analytics Tool, for example Google Analytics (360), Adobe Analytics, WebTrekk, Piwik (Pro) or Webtrends.
b. How is the Link Manager Data transferred to the Web Analytics Tools?
All campaign metadata that was created within the Link Manager is regularly and automatically transferred to your Web Analytics Tool via its API.
c. How much do I have to configure in my Web Analytics Tool?
Depending on you tool, there’s a one-time and straightforward configuration effort to make sure that all data is transmitted correctly. We are happy to support you with the configuration.
d. How can I use Link Manager data in my Web Analytics Reports?
You can use the Link Manager Data to create detailed Web Analytics campaign reports. You can not only track which banner motives, social media posts or newsletters generated most visits on your landing page – but also what happened afterwards. For example: How many brochures and videos were viewed, which product pages were visited, how many contact forms were successfully submitted, and so on.
a. Is an unlimited number of user logins included with my license?
Yes, the number of users is unlimited. This ensures that all relevant parties involved in the campaign tracking process can access tracking links and campaign data in the Link Manager. This includes your own departments and media agencies as well as ad management and web analytics specialists.
b. What is a profile?
A profile consists of a specific set of parameters and values. For example, profiles can be defined per country domain or per advertising channel.
c. Which user roles are available?
You can assign normal user rights as well as administrative rights. Normal users can create tracking links and short links, filter and export them. Administrators may also create new parameters and parameter values, activate profiles and create new user logins.
a. How much does the Link Manager cost?
We are happy to offer an individual pricing plan after evaluating your specific requirements and tracking standards.
b. Is there a one-time fee for set-up?
Yes, there is a one-time fee for configuring your Link Manager profile.
c. How long is the minimum term of contract?
The minimum contract term is one month. If the contract is not terminated at least a week before the first of a month, the contract is automatically extended by another month.
d. What is the cancelation period?
You must cancel your plan at least a week before the first of a month.
e. What is the billing cycle?
You are billed monthly.
How does TV commercial recognition work?
We are working with data from our partner Spotwatch. You can rely on their proven, reliable and fully automatic real-time TV commercial recognition.
Do we have to provide the commercial to enable recognition?
No, the commercial does not have to be provided. An automatic commercial recognition via video and audio fingerprinting technology renders this unnecessary.
Which TV channels are covered?
More than 140 TV channels from the DACH region (Germany, Austria, Switzerland) enable you to track your own campaigns and perform a complete market review.
Which information other than broadcast channel and time is available?
The commercial’s exact position within the commercial break, commercial name, commercial version (if applicable), TV show or movie, genre and subgenre.
Is it complex to integrate the TV data into my web analytics configuration?
No. We provide a plugin that can simply be integrated via tag manager. This works independently of your website’s release cycles.
Are concurrent or overlapping broadcasts on different TV channels taken into account?
Yes. Even with concurrent or overlapping broadcasts, we can use GRP data to analyse the respective impact on website traffic uplift and conversion goals.
Which metrics and dimensions can I use for analyses within my web analytics tool?
In general, all available variables can be used.
Is it possible to perform an uplift analysis from with the web analytics tool?
No. The uplift analysis is done by means of statistical methods. Several dimensions and influencing factors have to be taken into account. Thus, the uplift can only be displayed in our TV2Web dashboard.
What data are used for the uplift analysis?
We are working with raw data in its most granular form as offered by your web analytics tools. If applicable, we supplement them with Third Party Data (GRP data).
How do you access the data in our web analytics tool?
We are using the analytics tools’ APIs. After the initial set-up, data are pulled automatically.
How can I access the TV2Web dashboard?
We supply you with login credentials. You can then access the web-based dashboard via PC, tablet or smartphone.
How up-to-date is the data in my TV2Web dashboard?
All data are updated nightly. Therefore, your TV commercial broadcasts can be analysed on the following day.
Can I ask for a specific analysis or representation of my data?
Yes. Our standard TV2Web dashboard contains several data analyses and representations. We optimised these using our customers’ feedback and are happy to include your requirements to improve our reports.